Target is taking its love affair with Greek yogurt to the next level.
The cheap-chic retailer has been expanding its yogurt selection as well as other categories such as granola, craft beer, and premium sauces as part of its ongoing revamp of its grocery aisles. Now it's planning to put in a Chobani Cafe at its upcoming 45,000-square-foot store in the Manhattan neighborhood of Tribeca, which is slated to open in October.
It joins a number of experimental cafes that Target has been testing in various stores. Freshii and D'Amico & Sons are some of the other concepts that Target has rolled out to a handful of stores in the place of cafes that offer things like hot dogs, popcorn, and pretzels. The new in-store restaurant concepts are aimed at fulfilling two of Target's goals — offering more local selections as would be the case with Twin Cities-based D'Amico & Sons and giving customers more better-for-you options as in the case of Freshii.
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