Starbucks isn’t content taking over just your coffee break—your kitchen pantry is next.
As part of an expanding packaged-food effort that extends far past the coffee counter, Whole Foods (WFM) markets across the country are now stocking Starbucks’s Evolution Fresh juices and its new line of Evolution Harvest snack bars. The juices, until now sold primarily at Starbucks locations, will be available in about 8,000 cafes and supermarkets by yearend.
Getting into grocery stores is part of a Starbucks strategy to combine “a global retail footprint with a significant consumer products business,” says spokeswoman Sanja Gould. The chain already offers bottled coffee drinks and Tazo tea drinks at non-Starbucks outlets, as well as packaged coffee beans and teas. The Evolution line will eventually move beyond juices and snack bars to include Greek yogurts made by Danone (BN:FP), which will first appear in Starbucks cafes next year and then hit supermarket shelves in 2015.
To read the rest of the story, please go to: Bloomberg Businessweek
