The bacon frenzy has finally made it to Philadelphia — cream cheese that is, which is rolling out a new variety flavored with the pork product.
It seems like a no-brainer for Kraft Foods Group to fuse its Philadelphia and Oscar Mayer brands into one product. But putting bacon in cream cheese is apparently a bit harder than it sounds. "Bacon is a hard flavor to get just right," said Chris Hjorth, senior director for Philadelphia, noting that the brand wanted to ensure the "bacon notes" came through "loud and clear," but that they were also balanced with the cream cheese. The product, which contains bits of bacon, took about 18 months to develop.
The spread attempts to seize on America's bacon fixation, while continuing the brand's recent push into more flavors. "Cream cheese plays in the morning occasion primarily. Putting together Philadelphia and bacon was a perfect match," Ms. Hjorth said.
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