ORRVILLE, Ohio — The chocolate cow that graces the SMITH'S 1% Lowfat Chocolate Milk package is the only character in the SMITH's milk herd without a name. Now, SMITH'S is holding a contest to change that. The newest bovine joins Dorothy D., Twyla 2%, Wanda 1% and Sally Skim; and kids and kids-at-heart are eligible to enter a contest to name her. Deadline for entries is May 25 and the winner will be selected on June 3.
"One of our associates pointed out that our chocolate cow, unlike our other four cows, doesn't have a name," said Jerry Cosentino, marketing service manager for SMITH'S. "After some thought, we decided a contest to name the newest addition to our milk herd would be fun for our customers, and especially fun for kids. After all, how often does a child have an opportunity to name a chocolate cow?"
One grand prize winner will receive one gallon of SMITH'S chocolate milk each week for a year, or can choose the cash equivalent of the prize. Entering by email is easy. Contest participants type their cow name idea in the subject line of their email and, in the body of the message, enter only their first name and a sentence or two about why their name idea best fits the SMITH'S chocolate milk cow.
All chocolate cow name ideas should to be emailed to CowNameContest@SmithDairy.com, no later than May 25, 2011 at 11:59 p.m., Eastern Daylight Time. There is a limit of one entry per valid email address per day up to the end of the contest. SMITH'S will contact the winner by return email. Complete contest rules are available at www.smithdairy.com.
About Smith Dairy and Dairy Enterprises Incorporated
Smith Dairy Products Company manufactures products marketed by Dairy Enterprises Inc. Family-owned since 1909 and headquartered in Orrville, Ohio, Smith Dairy Products Company has production facilities in Ohio and Indiana. Smith Dairy Products Company manufactures a full line of quality dairy, beverage, ice cream, and foodservice products, from Ruggles® Premium Ice Cream to SMITH'S milk in the distinctive yellow jug. Dairy Enterprises Inc., and Smith Dairy Products Company assure their customers the freshest and highest-quality products. For more information, visit www.smithdairy.com or become a fan of Smith Dairy and Ruggles on Facebook.
Source: SMITH'S Premium Dairy Products