Safeway Announces Finalists In Fifth Annual Lucerne The Art of Dairy Contest

PLEASANTON, Calif.- Safeway Inc. and its exclusive Lucerne brand of dairy
products today announced the names of 30 students selected as finalists to
compete for a $30,000 grand prize in the Lucerne The Art of Dairy "Taste of
Moo-sic" Art Contest. The contest joins thousands of students and classrooms
from across the country in a special project to promote artistic creativity,
academic excellence and healthy lifestyles.

To promote dairy products as healthy snack alternatives for kids, Safeway and
Lucerne asked high school students in grades 9 to 12 to submit designs using an
outline of a cow as the canvas. In its initial years, the contest centered on a
"Cows in History" theme, where entrants used historical events as their
inspiration. This year marks the second time that entrants were asked to
translate the art of music into visual art. Students from as far away as Alaska
and Hawaii stepped up to the challenge and visualized a range of music genres,
performances and events, from Pied Piper cows to a bovine rhythm and blues band.
More than 9,600 students submitted entries, the highest participation since the
contest began in 2006. Entries were accepted from September 1 to November 3,
2009.

Including this year’s prizes, Safeway has awarded more than $266,000 in prize
money and funds for art supplies through The Art of Dairy Art Contest.

The 30 finalists will transfer their designs to life-sized fiberglass cow
sculptures in the final phase of the competition. Each school receives a $250
stipend to purchase the art supplies that their student finalist uses to
decorate the cow sculpture. The Grand Prize winner will receive $20,000 for
their school’s art department, plus $5,000 each for the winner and their art
teacher. The First Prize winner receives $5,000 for their school’s art
department, plus $2,500 each for the student and teacher. In addition, three
Honorable Achievement winners and their teachers receive $1,000 each. The
remaining 25 finalists will receive $500 U.S. Savings Bonds, bringing the total
prize pool for the winners and finalists to nearly $60,000.

Once completed, the decorated cows will be on display at a Safeway or
Safeway-owned store near the finalists’ schools during the final judging phase.
During this time, the panel of distinguished judges will review the entries to
select a winners. This year’s judges include some of the most respected names in
art and music. Safeway and Lucerne are proud to welcome back Mary Scott, Chair
of the Academy of Art University San Francisco’s School of Graphic Design, as a
special judge. She joins first-time judge Donato Cabrero, Assistant Conductor of
the San Francisco Symphony, and a team of Safeway marketing and Lucerne brand
development professionals on the judging panel.

The grand prize winner will be announced in early May. A special web site,
www.safeway.com/lucerne, has been created to showcase past winners and contest
information and share healthy recipes.

About Safeway www.Safeway.com

Safeway Inc. is a Fortune 50 company and one of the largest food and drug
retailers in North America, based on sales. The company operates 1,725 stores in
the United States and western Canada and had annual sales of $40.8 billion in
2009. The company’s common stock is traded on the New York Stock Exchange under
the symbol SWY. Safeway supports a broad range of charitable and community
programs and in 2009 donated more than $250 million to important causes, such as
cancer research, education and hunger relief.

The Art of Dairy 2010 Finalists

• Grace Nguyen – Evergreen Valley High School San Jose, CA
• Tani Pettit North Tahoe High School Tahoe City, CA
• Jennifer McConnell Novato High School Novato, CA
• Tammy Do Evergreen Valley High School San Jose, CA
• Von Dickens Ulsa Farrington High School Honolulu, HI
• Ana Estrada Olympian High School Chula Vista, CA
• Sang Lee John Marshall High School Los Angeles, CA
• Christian Taylor Blair IB Magnet High School Pasadena, CA
• Ashley Kasuyama Walnut High School Walnut, CA
• Michelle Washington Marantha High School Pasadena, CA
• Miguel Martinez Perris High School Perris, CA
• Chung-Yu "Mago" Huang Interlake High School Bellevue, WA
• Dorris Hwang International Community School Kirkland, WA
• Emily Elizabeth Schneider Lake Washington High School Kirkland, WA
• Maya Napoles Inglemoor High School Kirkland, WA
• Kathryn George Knappa High School Astoria, OR
• Anne Feeny Lakeridge High School Lake Oswego, OR
• Jessica Lackey Centennial High School Peoria, AZ
• Alejandro Pulido South Mountain High School Phoenix, AZ
• Kylee Smit Colorado Springs Christian High School Colorado Springs, CO
• Rose Szczur Rampart High School Colorado Springs, CO
• Monica Heilman William J. Palmer High School Colorado Springs, CO
• Bridgette Wilhelmi Lincoln Way East High School Frankfort, IL
• Ashley DeVriar Joliet West High School Joliet, IL
• Kathleen Morrill St. John’s Catholic Prep High School Frederick, MD
• Jaynie Chartrand Walter Johnson High School Bethesda, MD
• Qin Liu Northeast High School Philadelphia, PA
• Sarah Dinh South Grand Prairie High School Grand Prairie, TX
• Minsu Cho Creekview High School Carrollton, TX
• Kingsley Onyeiwu Westbury High School Houston, TX

Source:

Safeway