WHITE PLAINS, N.Y. — Late last year, Sabra Dipping Company, the country's leading hummus manufacturer, whisked its Sabra Taste Intervention contest winner off to Turkey to cure his "food rut". The cultural and culinary experience was caught on tape and today Sabra announced it will release a six-part webisode series featuring Taste Intervention winner Ray Clothier and his adventures abroad. The series will be released on Sabra.com and Facebook.
See video from Sabra at: http://inr.synapticdigital.com/Sabra/TasteIntervention/
"The experience was life-changing," said Clothier, who is a firefighter with Fire Station 56 in Philadelphia and had never before left the United States. "I entered Sabra's Taste Intervention contest not only because I was in a food rut, but because I have the honor of feeding my crew at the fire house and I really wanted to diversify what I could offer to them as well. I hope these webisodes give people an idea of what can happen when you are willing to expand your horizons."
The 1-4 minute videos allow fans to meet Ray in Philadelphia and learn the depths of his "food rut" and then follow him as he enjoys meals on local farms in Turkey, presses his own olive oil and takes lessons in belly dancing. Ultimately, Ray explores his personal growth and shares his appreciation for great food and experiences with his crew at the firehouse.
Join the adventure at website at www.sabra.com/sabraintervention. New videos will be released every Wednesday for six weeks.
Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.
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Source: Synaptic Digital; Sabra
