ST. LOUIS, Missouri – St. Louis Rams kicker Josh Brown will team up with the Midwest Dairy Council for a Fuel Up to Play 60 activity break at the Missouri Dietetic Association Annual Conference on Thursday, April 19 from 10:30-11:00 a.m. at the Hilton St. Louis Frontenac, 1335 S. Lindbergh Blvd. Brown's visit brings Fuel Up to Play 60 program awareness to 150 registered dietitians in attendance at the conference.
Fuel Up to Play is an in-school nutrition and physical activity program launched by the National Dairy Council and National Football League, in collaboration with the United States Department of Agriculture. The program, in which more than 70,000 schools nationwide and more than 1,800 schools across Missouri are enrolled, encourages youth to consume nutrient-rich foods, including low-fat and fat-free dairy foods, fruits, vegetables and whole grains, and to achieve at least 60 minutes of physical activity every day.
During the break, Brown will lead a physical activity demonstration with HOPSports, an interactive training system that is rewarded to schools active with Fuel Up to Play 60. He’ll also talk about the positive impact healthy eating and physical activity make on a child’s well-being, as well as on his success on the field. Joining Brown will be dairy farmer Donna Telle from Uniontown, Missouri. She will represent dairy farmers’ long-standing commitment to child health and wellness.
The activity break is a part of Midwest Dairy’s sponsorship of the conference and highlights their collaboration with the Missouri Dietetic Association on child health and wellness initiatives, including Fuel Up to Play 60. “It takes teamwork to tackle childhood obesity,” says Stephanie Cundith, registered dietitian with Midwest Dairy. “By showcasing Fuel Up to Play 60’s unique ability to make adopting healthy habits fun, while helping youth make a difference in their schools, we hope to generate greater involvement of dietitians in the program, thus building a larger and stronger team.”
Midwest Dairy Council®, an affiliate of National Dairy Council, is the nutrition education division of Midwest Dairy Association. The Council is dedicated to dairy nutrition research and education through the investment of more than 9,500 dairy farm families across 10 Midwestern states (North Dakota, South Dakota, Minnesota, Illinois, Iowa, Nebraska, Missouri, Kansas, Arkansas and eastern Oklahoma), and is committed to child health and wellness through our collaborative program, Fuel Up to Play 60. For more information, visit www.midwestdairy.com. Follow us on Twitter and find us on Facebook.
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.
Source: Midwest Dairy Council
