DALLAS — Promised Land, a premium line of all natural dairy products, today announced the kick off of its inaugural Heavenly Taste Tour, which will be rolling through the brand's home state of Texas September 5 – September 27.
During the mobile tour, a handpicked team of Promised Land brand ambassadors will travel in-style in a one-of-a-kind restored vintage milk truck. The truck will make stops in Dallas, Houston and Austin, sharing samples of Promised Land's decadent milk flavors such as Midnight Chocolate, Very Berry Strawberry and Mint Chocolate Chip with brand devotees and newcomers alike.
Promised Land will also be debuting its new Pumpkin Spice flavor on the mobile tour, just in time for fall. Pumpkin Spice, the last of three brand new limited time flavors launched in 2015, features the flavors of rich pumpkin notes layered with a classic holiday-inspired spice blend.
"Promised Land is proud to call Texas home, and we've felt that way since our founding in Floresville in 1987," said Allen Spence, director of marketing at Promised Land Dairy. "The Heavenly Taste Tour will allow us to connect with fans of the brand – both old and new – right in our own backyard. The vintage milk truck, like Promised Land milk bottles, recalls memories of a simpler life. We're hoping to share our love for simply decadent, high quality dairy products with Texas consumers, one sip at a time."
The tour will kick off in Dallas at Klyde Warren Park September 5 – 6, make a stop in Houston at the Discovery Green event September 19 – 20, and wrap up in Austin at the 2015 Pecan Street Festival September 26 – 27.
There will be fun activities, giveaways and photo sharing opportunities at each stop. All who visit the truck will receive a "milk flight," which will include three different samples from Promised Land's variety of white and flavored milks. Additionally, the truck will stop at several retail locations in each city for samplings as well.
Promised Land's array of dairy products is comprised of white milks, creams and a variety of flavored milks. White milks include Homogenized Whole, Reduced Fat 2% and Fat Free. Promised Land's core flavored milks include Midnight Chocolate and Very Berry Strawberry. Promised Land also offers timed seasonal flavors such as Salted Caramel Latte, Mint Chocolate Chip, Pumpkin Spice, and Egg Nog.
All Promised Land products come from the finest Jersey cows that produce naturally creamier milk that is higher in protein and calcium. Promised Land products are free of artificial hormones, like rBST and rGBH, artificial flavors and antibiotics.
For Promised Land Heavenly Taste Tour details, visit Promisedlanddairy.com and follow the hashtag #HeavenlyTasteTour on Facebook and Twitter.
About Promised Land Dairy
Promised Land Dairy began as a local family farm in Texas that produced Jersey cow milk, with no artificial hormones or antibiotics. Today, their premium, all natural milk is available in 32 states through quality grocery retailers. Products include white milks, flavored milks, and cream products. For a map of store locations and more information, visit Promisedlanddairy.com or Facebook.com/promisedlanddairy.
Source: Promised Land Dairy
