NEW YORK — Global public relations leader Porter Novelli has been named agency
of record for digital activities for Chicago-based Bel Brands USA Inc.’s
portfolio of snack cheese products, which includes The Laughing Cow Wedges and
Mini Babybel. The assignment is effective immediately, and augments Porter
Novelli’s ongoing public relations work for both brands.
"Porter Novelli demonstrated a keen understanding of our online consumer, the
ability of influencers to shape her behavior and a seamless integration of our
social media and public relations activities," said Ann Legan, category
marketing director for Bel Brands USA Inc. "We are excited about our expanded
partnership and feel confident that the collective efforts will help us take
both brands to the next level."
"Bel Brands USA Inc. is making a powerful step into the future," said Stephanie
Agresta, Porter Novelli’s executive vice president, global director, digital
strategy & social media. "Today, it’s imperative that brands have a significant
presence at the intersection of social media and traditional PR, as well as a
truly holistic digital footprint. Ensuring that all digital programs have a
strong foundation in community will be critical to ensuring success. Our team is
energized to begin working on this truly integrated campaign."
The Porter Novelli digital team that will service the account consists of
experts from the agency’s New York, Washington D.C. and Chicago offices. They
will be working with Bel Brands’ advertising agency of record, DDB, promotions
agency Ryan Partnership and media buying agency OMD on the account. DDB, OMD and
Porter Novelli all are part of Omnicom Group, Inc.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a
part of Omnicom Group Inc. ( OMC). Porter Novelli is the large agency making the
biggest impact and generating the most buzz in the social media space. With
100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent
Influence changing attitudes and behaviors by having the right conversations
with the right people at the right time. For additional information please visit
www.porternovelli.com.
Source:
Porter Novelli
