Philadelphia Cream Cheese Launches European Creative Agency Review
October 27, 2016 | 1 min to read
The brand, owned by Mondelez, has set up meetings with around six to eight creative agencies to see at chemistry stage.
It is planning to draw up a shortlist of agencies to see at pitch stage. The process is being run direct.
A Mondelez International spokesperson said: "As common with all businesses we regularly talk with different creative agencies as well as those we currently work with. We are too early in the process to share any further information on the creative work for our Philadelphia brand."
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