NEW YORK, NY – Pete and Gerry's Organic Eggs, America's first Certified Humane® egg producer and the world's first B Corp Certified non-crop farm, today has appointed NYC-based Figliulo&Partners (F&P) creative agency of record (AOR). The agency was selected following a competitive review and will service Pete and Gerry's full family of brands including Pete and Gerry's Organic, Nellie's Free Range, and Carol's Heirloom and Pasture Raised.
"For three generations, my family has been on a mission to help America eat better eggs," said Jesse Laflamme, CEO of Pete and Gerry's. "With the help of F&P, we will be able to communicate the benefits of humane, ethical eggs produced on small family farms to consumers across the country."
For three decades, Pete and Gerry's has been committed to producing fresh, organic eggs from humanely raised hens through three unique and distinctive brands. They have expanded by partnering with small, independent farm partners and not by simply adding more and bigger "barns" as the factory egg producers have done. The company is on a significant growth trajectory — especially with the organic and small food movement — and currently has the biggest and fastest growing Free Range and Organic Free Range brands in the country.
The appointment of F&P supports Pete and Gerry's goals to be the national brand leader in premium eggs for both organic and non-organic consumers. The agency's first work is anticipated to launch later this year across a variety of mediums, including TV, print, out-of-home, video, digital, social and mobile.
"Jesse and his team have a dearly held belief that if you treat hens well, better eggs will follow," said F&P's Founder and CEO Mark Figliulo. "They are disrupting their category and we find it very inspiring. We couldn't ask for a better brief to tell their story as they expand across America."
Pete and Gerry's is the latest win for F&P and joins a roster of clients across several industries. Earlier this year, the agency was named Global AOR for AC Hotels by Marriott and also recently won AOR duties for Virgin Atlantic Airlines and Carnival Cruise Line's ultra-luxury, small-ship cruise line Seabourn.
About Pete and Gerry's Organics
Pete and Gerry's Organics is committed to providing the highest-quality, freshest eggs possible from small family farms that follow the strictest standards of humane animal treatment, safety and environmental sustainability. A values-led company whose founders are fourth-generation farmers, Pete and Gerry's was America's first Certified Humane egg producer and was recently certified as the first animal farming business to become B Corp Certified. Headquartered in Monroe, New Hampshire, Pete and Gerry's brand Organics Eggs and Nellie's Cage-Free are raised on small family farms that are Certified Humane™ by Humane Farm Animal Care and are currently distributed throughout the Eastern United States. To learn more, visit: peteandgerrys.com and nelliescagefree.com.
About Figliulo&Partners
Figliulo&Partners creates brand stories for the information age. Brands are cultural decision-making tools and, in today's world, people are overloaded with information, which impedes decision-making. F&P's mission is to inform and empower the Undecided consumer by using all forms of data, information and intelligence to tell surprising brand stories that sway consumer decisions. A boutique alternative to the traditional agency model, F&P was founded by creative industry veteran Mark Figliulo and attracts creative thinkers, entrepreneurs and innovators. The agency prizes its talent — brilliant individuals who love what they do and combine the best of brand thinking and digital methodologies — and in 2015, it ranked #4 on Advertising Age's 50 Best Places to Work in Advertising & Media list. To learn more, visit www.figliuloandpartners.com.
Source: Pete and Gerry's Organics
