NORTHFIELD, Ill. — Whether it’s that crowd-pleasing appetizer or your
family’s favorite casserole, every great recipe has a go-to ingredient that
provides a special touch and creates an inspired flavor. That’s why Philadelphia
Cream Cheese and Food Network star Paula Deen have teamed up to host the Real
Women of Philadelphia community and casting competition on www.PaulaDeen.com/RealWomen. Home cooks across the country are invited to share how they bring everyday dishes to life with Philly for a chance to win $25,000 and be named one of the Real Women of Philadelphia.
Starting today, March 22, cooks can visit www.PaulaDeen.com/RealWomen to join
the Real Women of Philadelphia community and beginning March 29 they can submit
a video audition showcasing how they use Philly in their favorite dishes
whether it’s their secret ingredient for smooth mashed potatoes or the perfect
creamy pasta sauce. Paula is joining the fun too and will post weekly videos
sharing how she prepares her favorite recipes with the community, along with her
down-home ideas, tips and tricks.
“I love to take a traditional meal and give it my own twist by adding a new and
unexpected ingredient like Philly,” said Paula Deen. “Since I got my start
through hard work and determination, I jumped at the chance to give talented
home cooks the opportunity to shine through the Real Women of Philadelphia
community.”
Based on their videos, 16 lucky finalists will be invited to a live cook-off
with Paula in Savannah, Georgia. Each contestant’s recipe will be judged by
Paula and her friends and four lucky ladies will be named the Real Women of
Philadelphia winning $25,000 and the opportunity to host their own weekly
online cooking show on www.PaulaDeen.com/RealWomen. In addition, these four
women will get the chance to contribute to a cookbook highlighting the
community’s favorite cream cheese recipes.
Visit www.PaulaDeen.com/RealWomen to find the complete details about the Real
Women of Philadelphia casting call and share recipes and tips with other
real-life cooks.
About Kraft Foods
The combination of Kraft Foods and Cadbury creates a global powerhouse in
snacks, confectionery and quick meals. With annual revenues of approximately $50
billion, the combined company is the world’s second largest food company, making
delicious products for billions of consumers in more than 160 countries. The
combined company’s portfolio includes 11 iconic brands with revenues exceeding
$1 billion Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates;
Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses;
Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands
generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com;
NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s
500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
Source:
Kraft Foods
