Organic Valley Traces Milk Back From Table To Farm
July 21, 2016 | 1 min to read
JANA McCLELLAND is a third-generation dairy farmer in Petaluma, Calif. This October, she expects 600 to 1,200 people to visit her family’s farm.
She plans to take them to the nursery, the milking parlor and the pastures.
“We know people care where their food comes from,” she said.
It is all part of an outreach strategy from Organic Valley, which bills itself as the largest cooperative of organic farmers in the United States. Call it table-to-farm marketing.
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