LA FARGE, Wis.—Ask just about any parent and they’ll say yogurt in tubes and little cups are a must-have kid favorite. Those handy tubes and little cups also make moms and dads feel good about providing a wholesome snack. That’s why Organic Valley, the number one brand for organic, 100 percent grass-fed dairy*, is introducing Grassmilk Kids Yogurt, a variation of its award-winning Grassmilk Yogurt – but formulated with kids’ palates in mind. It provides superior nutrition and great taste in packaging so kid-friendly, the under-5-foot set won’t even realize they’re eating something that will grow their bones, and their brains.
Available in both 4-ounce cups and 2-ounce tubes, Grassmilk Kids is a homogenized whole-milk yogurt made from extraordinary organic milk that comes from cows that are 100 percent grass-fed — receiving no supplemental feed, grain or soybeans in their diet, just fresh pasture and dried forages. Nutritionally, Organic Valley Grassmilk Kids Yogurt flows with exceptional levels of naturally occurring calcium, conjugated linoleic acid (CLA) and omega-3s.
“People are increasingly looking for organic, 100 percent grass-fed options because they understand that when cows eat as nature intended they produce more nutritious milk,” said Organic Valley Brand Manager Andrew Westrich. “But no one had created options made just for kids. As parents ourselves, we wanted to provide that superior nutrition in a product kids would love.”
Organic Kids Yogurt is the largest sub-segment of organic yogurt – a $137MM category with units growing at 57 percent YOY. Organic Valley’s Grassmilk Kids Yogurt combines whole milk with organic fruit purees – strawberry, blueberry and bananaberry – to create a minimally processed snack with kids’ palates in mind. Smooth and creamy, it’s a great source of calcium and features a simple ingredient statement with no added gums or artificial flavors. And since it’s Organic Valley, it’s always organic, which means no antibiotics, synthetic hormones, toxic pesticides or GMOs.
Four-packs of kid-sized cups and eight-packs of tubes both have a SRP of $4.79. These latest offerings join Organic Valley’s Grassmilk line, which features whole milk yogurt in tubs and cups, fluid whole and 2% milk, and two cheddar cheese varieties.
* Source: SPINS combined natural and mainstream grocery channels, 52 weeks ending 12/31/2017.
# # #
About Organic Valley
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents more than 2,000 farmers in 36 U.S. states, Canada, Australia and the United Kingdom and achieved $1.1 billion in 2016 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a wide range of organic dairy, soy, egg and produce products. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop. Organic Valley is also on Twitter (@OrganicValley) and Facebook (www.facebook.com/OrganicValley).
Source: Organic Valley