Noosa Yoghurt Is Diving Into This Hot New Yogurt Trend
June 21, 2017 | 1 min to read
Noosa Yoghurt became a hot-selling yogurt brand with the contrarian view that full-fat yogurts can be healthy for consumers. The Colorado company's next innovation is less about disruption. This time, it is gladly following the industry's lead.
This summer, Noosa—which is backed by private-equity firm Advent International—will debut a new line of mix-in style yogurt called "Noosa Mates," which pair whole milk yogurt with toppings like granola, roasted nuts, pretzels, and chocolate. It is an innovation that has already been popularized by larger rivals including Chobani and General Mills' Yoplait brand, among others. Noosa intends to first launch Mates in Kroger and Target, with an intended roll out to Whole Foods later in the summer.
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