One of the nation’s top Greek yogurt brands has selected the Nielsen Data Management Platform (DMP) to power its cross-screen media campaigns across connected TV (CTV), online video and programmatic channels.
New York-based Chobani will now have access to Nielsen’s purchase-based audience data, segmentation and AI-powered optimization capabilities, in addition to the audience measurement and data company’s Multi-Touch Attribution (Nielsen MTA) tool.
Nielsen says this will help Chobani better measure and optimize its media and marketing return on investment.
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