WHITE PLAINS, N.Y. — There has been an increasing focus on the importance of supporting the immune system, particularly due to its relationship with overall wellbeing. Younger generations, like Millennials, are looking for functional benefits in their foods. With 70%1 of your immune system living in your gut, it’s no surprise that 77%2 of adults are looking to particular foods and products to help support their immune system, while 44%3 look to yogurt in particular. Activia, the probiotic pioneer and modern gut health innovator, has launched its latest innovation to meet that growing demand. The new Activia+ Multi-Benefit Probiotic Yogurt Drinks4 are packed with billions of live and active probiotics that help support your gut health5, plus are an excellent source (20% DV) of Vitamins C, D and Zinc to support your immune system. These tasty, drinkable yogurts bring you A+ feels with every delicious sip.
“At Danone, we know good gut health is the gateway to a variety of health benefits and overall well-being,” said Kallie Goodwin, Vice President of Family & Wellness Brands, Danone North America. “We also know that consumers are becoming increasingly interested in both gut health and foods that help support the immune system. Our new innovation, Activia+, comes at the perfect time as, now more than ever, people are turning to functional foods and products for the extra support of their gut and immune system.”
As the #1 gut health brand, millions of Americans rely on Activia for its gut health benefits.6 With the introduction of Activia+, the first Activia product with nutrients to help support the immune system with Vitamins C, D and Zinc, the brand is now offering them a way to support both their gut health as well as their immune system. The new innovation has 9 grams of sugar, 70 calories, and comes in three fan-favorite flavors: strawberry, peach and raspberry.
To bring to life the added benefits of the nutrients in Activia+ for immune system support, the brand launched a new creative campaign, titled “A+ Feels.” The campaign, geared towards younger generations of consumers interested in proactive health and a continuation of the Activia “A to Z” campaign from July 2020, features catchy, rhythmic music with scenes of diverse women feeling full of life – from family and fitness to work and love. The song lyrics explain that Activia+ Multi-Benefit Probiotic Yogurt Drinks packed with billions of live and active probiotics help support your gut health, plus have Vitamins C, D and Zinc to support your immune system, so you can get those A+ feels. Activia’s modernized aesthetic and campaign vibe, as well as the launch of Activia+, helps address the demand from this younger, health and wellness-conscious consumer. The integrated creative campaign will live across national television, digital, social media, shopper marketing and public relations.
Activia+ is available in 3.1 fl. oz. bottles and is available at select retailers nationwide, including Kroger, Publix, Stop & Shop, Target, and more, for $4.59 per 6-pack.
Check out the ad here, and visit Activia.us.com for more information about Activia+ and the rest of Activia’s products. Connect with us on Facebook.com/activia.usa, Instagram.com/activiaus, and Twitter.com/Activia.
About Activia
Activia is a part of Danone North America and includes a variety of delicious and nutritious probiotic yogurts and drinks that help support gut health7. Backed by over 20 years of research, and holding the #1 gut health brand position in the probiotic space8, Activia knows that overall wellbeing starts from within. The brand was ahead of gut health trends and has been offering a broad range of products to help address the growing interest in this space. From classics like Dailies Probiotic Drink, a quick and tasty way to enjoy your daily probiotics, and Probiotic Yogurt with Fruit, a fruit-infused lowfat yogurt that’s rich in flavor and creamy in texture, to new innovations like Activia+ Multi-Benefit Probiotic Yogurt Drinks9 with Vitamin C, D and Zinc to help support your immune system10, Activia’s yogurts and drinks are packed with billions of live and active probiotics to help support gut health. Activia is a modern gut health innovator and is passionate about helping consumers feel their best with functional products that provide extra gut health and immune support.
About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through sustainable agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Happy Family® Organics, Honest to Goodness®, Horizon® Organic, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK®, Two Good®, Wallaby® Organic and YoCrunch®. With more than 6,000 employees and 16 production locations across the U.S. and Canada, Danone North America’s mission is to bring health through food to as many people as possible. For more information, visit www.danonenorthamerica.com/. For more information on Danone North America’s B Corp™ status, visit: https://bcorporation.net/directory/danone-north-america.
1 IRI POS Data Week ending February 28th, 2020 Mulo +C, Custom probiotic yogurt aggregate; Euromonitor International Voice of the Industry, COVID-19 Survey; Streetbees Human Impact Tracker, March 22-28th, Streetbees Human Impact Tracker, Friday April 17th. https://www.sanofi.com/en/about-us/our-stories/the-power-behind-the-gut National Center for Complementary and Integrative Health; Food & Drink Nutritional Claims – Dec. 2020
2 KRC Research conducted an online survey of 1,004 adults (ages 18+) across the United States between August 25-27, 2021.
3 National Center for Complementary and Integrative Health; Food & Drink Nutritional Claims – Dec 2020.
4 Activia+: 18 mg Vitamin C (20% DV), 4 mcg Vitamin D (20% DV), 2.2 mg Zinc (20% DV). Activia Dailies: 0 mg Vitamin C (0% DV), 1.6 mcg Vitamin D (8% DV), 0 mg Zinc (0% DV) per 3.1 fl oz serving .
5 Activia may help reduce the frequency of minor digestive discomfort. Consume twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort & rumbling.
6 Leading brand based on sales of products labeled as containing probiotics, U.S. market, IRI last 52 weeks ending November 1, 2020. Activia may help reduce the frequency of minor digestive comfort. Consume twice a day for two weeks as a part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort & rumbling.
7 Activia may help reduce the frequency of minor digestive discomfort. Consume twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort & rumbling.
8 Leading brand based on sales of products labeled as containing probiotics, U.S. market, IRI last 52 weeks ending November 1, 2020. Activia may help reduce the frequency of minor digestive comfort. Consume twice a day for two weeks as a part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort & rumbling.
9 Activia+: 18 mg Vitamin C (20% DV), 4 mcg Vitamin D (20% DV), 2.2 mg Zinc (20% DV). Activia Dailies: 0 mg Vitamin C (0% DV), 1.6 mcg Vitamin D (8% DV), 0 mg Zinc (0% DV) per 3.1 fl oz serving .
10 Activia+ Dailies have at least 10% Daily Value more Vitamin C, D, and Zinc per serving than regular Activia Dailies
