MINNEAPOLIS — Women across America have admitted that they are in an unsatisfying relationship…with their snacks. In a recent Yoplait® Greek survey, nearly all female participants admitted to needing a snack to get through the day. Yet, more than half of women claimed their typical snack foods lack flavor and three-quarters said their snacks leave them feeling unfulfilled. It’s time for a better snack and the new and improved Yoplait Greek is answering the call, with two times the protein of regular yogurt* and a delicious, thick and creamy texture to help satisfy hunger.
Available in six mouth-watering, fat-free flavors including Honey Vanilla, Plain, Key Lime, and now three fruit on the bottom flavors, Strawberry, Blueberry and Peach, Yoplait Greek is a protein-packed snack women on-the-go can enjoy. This should be joyous news for the nearly 60 percent of women who willingly sacrifice health for convenience when looking for something to nibble on.
Maria Menounos, Access Hollywood Correspondent and author, is joining Yoplait Greek to help spread the word. “When I have a busy day, feeling hungry and unsatisfied can really weigh me down,” explains Menounos. “And we’ve all fallen into the endless snacking trap – grabbing snack after snack lacking in key nutrients, like protein, to fuel and charge the body. With at least 14 grams of protein in each cup, and an excellent source of calcium and vitamin D, the new and improved Yoplait Greek helps satisfy my hunger and is a snack I can feel good about eating.”
Registered Dietitian Christina Meyer-Jax agrees and has teamed up with Yoplait Greek to talk about the benefits of protein. “More than half of women surveyed said protein is an ingredient they look for in their ideal snack – it’s also an important component of a healthy diet, serving as a building block for strong muscles, and alongside calcium and vitamin D, to maintain healthy bones. Come snack time, I recommend reaching for fat-free, protein-rich snacks, like Yoplait Greek.”
The Yoplait Greek Better Snacking Sweepstakes
This spring, it’s delicious, fun and easy to get to know the new Yoplait Greek through The Yoplait Greek Better Snacking Sweepstakes on Facebook†. From March 21 through May 31, visit the Yoplait Greek tab on Yoplait’s Facebook page to enter to win a free Yoplait Greek snack pack. The lucky winners will receive Yoplait Greek offers and fun items to improve their snack time. Full rules are available on the Facebook page.
“We are thrilled to launch the new and improved Yoplait Greek with The Yoplait Greek Better Snacking Sweepstakes,” said Allison Curran, associate marketing manager for Yoplait Greek. “Yoplait Greek is a delicious, protein-packed snack to help make snack time more satisfying and fulfilling for women.”
Each cup 6 oz. cup of Yoplait Greek is packed with 14-17 grams of protein and available nationwide starting March 2011, for a suggested retail price of $1.19 per cup. Honey Vanilla and Strawberry flavors are also now available in 4-packs of 4 oz. cups, with 9 grams of protein per cup, at a suggested retail price of $2.99.
Like all other Yoplait products, Yoplait Greek is made with milk from cows not treated with rBST**. For more information on Yoplait Greek visit www.yoplait.com and www.facebook.com/yoplait.
*Yoplait Greek 14 g protein, regular non-Greek yogurt 5g protein per 6oz.
** No significant difference has been shown between milk from rBST/rBGH treated and non- rBST/rBGH treated cows
†NO PURCHASE NECESSARY. MANY WILL ENTER, FEW WILL WIN. Open only to legal residents of the United States, 18 years and older. Void where prohibited. Sweepstakes begins at 12:01 A.M. (central time) on March 21, 2011 and ends at 11:59 P.M. (central time) on May 31, 2011. For Official Rules, prize descriptions and odds disclosure, visit www.facebook.com/yoplait. Sponsor: General Mills Sales, Inc., Once General Mills Blvd., Minneapolis, MN 55440.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
Source: General Mills
