MOOMilk, a company representing nine Maine organic dairy farms, got an unexpected boost recently from Hannaford Bros. Co., which, in mid-May, erased 30 cents from the retail price of the cooperative’s half-gallon containers.
“We’re already seeing sales pick up,” says David Bright, an organic farmer and secretary of MOOMilk, short for Maine’s Own Organic Milk. “We had to overcome price point barriers and Hannaford’s help will make a difference.”
The difference means more than just the decrease in price from $4.29 to $3.99 per half gallon, which puts MOOMilk in line with the cost of other branded organic milk in Hannaford stores. Borne of desperation when HP Hood Co. dropped the farms from its stable of organic milk producers last fall, MOOMilk is jockeying to keep its young operation afloat. The company began selling its line of organic dairy products at the end of January, but to date has
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