After 25 years, the California Milk Processor Board (CMPB) is moving its entire advertising account from Goodby, Silverstein & Partners — creators of “got milk?” — to agency Gallegos United, which has done some work for the client.
Gallegos has been on CMPB’s agency roster for the last 12 years, when the agency, then known as Grupo Gallegos, was selected to handle Hispanic marketing efforts.
Since then, its work for the commodity board has expanded to focus on key growth segments for milk in California, including teens and Asian-Americans.
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