PHILADELPHIA — Maiden Media, an interactive agency of digital natives, today announced that it has been selected by La Yogurt Probiotic® as its digital agency of record. La Yogurt Probiotic is a brand of Johanna Foods and has not previously had its own digital strategy. Maiden Media will be responsible for designing and developing La Yogurt Probiotic's first stand alone website, creating a social media strategy, designing a Facebook brand page, and executing an integrated online marketing plan for the brand.
"We are extremely excited about the opportunity to work with La Yogurt Probiotic and the Johanna Foods team," said Tusar Barik, Managing Director of Maiden Media. "People are loyal to the brand and love it for its quality, taste, and health benefits. Our goal is to take that loyalty online, leveraging it so that people can interact with the brand and share it with friends, family, and others. Ultimately, this will help them expand their market and give them new opportunities to market to customers."
La Yogurt Probiotic has been a local favorite in the New York metropolitan area for decades, and has gained a loyal following from New England to Miami and beyond to the Caribbean. The product line includes Original Lowfat, Light Nonfat, Sabor Latino tropical flavors, and Rich & Creamy yogurts, all with Probiotics.
"La Yogurt Probiotic is one of our most important brands," said Donna Solt, VP of Sales and Marketing, of Johanna Foods Yogurt Division. "Maiden Media is the right partner for us because they live in the online world every day. They know how people like to interact with brands, how to create compelling brand experiences, and how to integrate the right tools and technology. We're very excited to be rolling out the first independent online presence for La Yogurt Probiotic."
Questions about La Yogurt Probiotic can be addressed to Barbara Tumler, Marketing Manager, Yogurt, Johanna Foods, Inc. at btumler@johannafoods.com or 908-788-2216.
Maiden Media has developed successful online and social media strategies for companies such as Acqueon, Servion, the Sustainable Energy Symposium, Michael Reslan Menswear, America's Mortgage Institute, and others. The agency is located in Old City, Philadelphia. More information is at www.MaidenMedia.com and www.layogurt.com
Source: Maiden Media
