MORTON GROVE, Ill. – Lifeway Foods, makers of the nutritious probiotic
beverage Kefir, is celebrating the 30th Anniversary of Natural Products Expo
West with the launch of its greenest product ever, Green Kefir with Phytoboost.
With all the immunity-boosting benefits of probiotic-rich Kefir in a
great-tasting fruit-flavored cultured milk smoothie, Green Kefir packs a
powerful nutritional punch with Lifeway’s proprietary blend of Phytoboost
phytonutrients that deliver the disease-fighting antioxidant power of 10 green
vegetables plus green tea extract in a single serving.
“Expo West is the greenest product showcase in the industry, so we thought it
was only fitting to introduce our greenest product ever in honor of its 30-year
anniversary,” said Julie Smolyansky, Lifeway CEO. “Packed with 80 mg of
plant-based polyphenols to neutralize free radicals and protect the body’s
delicate immune system, Green Kefir is a great-tasting drink with all the
nutrition of a salad in a bottle the ORAC equivalent of a full serving of
vegetables in every bottle.”
Available in two delicious flavors, Kiwi Passion Fruit and Pomegranate Acai
Blueberry, Green Kefir provides 100 percent of the USDA Recommended Daily Value
(RDV) of Vitamin C for a healthy immune system, 20 percent of the USDA RDV of
Vitamin A to protect cell tissue and support the circulatory system and 30
percent of the USDA RDV to maintain healthy skin and eyes.
Green Kefir is USDA Certified Organic and will begin shipping to hundreds of
Kefir retailers May 1. For a sneak-peek taste test before Green Kefir hits store
shelves, stop by Lifeway Foods’ Booth #3456 during Natural Products Expo West,
March 12-14 at the Anaheim Convention Center.
For more information about Green Kefir, visit
www.kefir.com.
About Lifeway Foods
Lifeway Foods, Inc., recently named one of Fortune Small Business’ Fastest
Growing Companies for the 4th consecutive year, is America’s leading supplier of
the cultured dairy product known as Kefir, and America’s sole supplier of
Organic Kefir. Lifeway Kefir is a dairy beverage that contains 10 exclusive live
and active probiotic cultures. While most regular yogurt contains only two or
three of these “friendly” cultures, Lifeway Kefir products offer even more
nutritional benefits. Lifeway produces 12 different flavors of its drinkable
Kefir and Organic Kefir beverage, and recently introduced a series of innovative
new products such as a children’s line of Organic Kefir products called ProBugs
(TM) with a no-spill pouch and kid-friendly flavors like Orange Creamy Crawler,
Goo Berry Pie, and Sublime Slime Lime. In addition to its line of Kefir
products, the company produces a variety of probiotic cheese products, and a
line of products marketed in US Hispanic communities called La Fruta Drinkable
Yogurt (yogurt drinks distinct from Kefir).
This news release contains forward-looking statements. Investors are cautioned
that actual results may differ materially from such forward-looking statements.
Forward-looking statements involve risks and uncertainties including, but not
limited to, competitive pressures and other important factors detailed in the
Company’s reports filed with the Securities and Exchange Commission.
Source:
Lifeway Foods, Inc.
