Venice, CA – CheckPoints, LLC, the creator of the popular CheckPoints mobile shopping and rewards application, today announced that Lifeway Foods (NASDAQ: LWAY), a leading supplier of cultured dairy products known as kefir and organic kefir, has selected CheckPoints as their solution-of-choice for in-store promotions and offers.
Using the free CheckPoints mobile application, Lifeway Foods will have the ability to communicate to shoppers with product features and offers right on their mobile handsets, drawing shoppers to make better decisions in the grocery aisle and earn reward points. Lifeway Foods shoppers scan barcodes of products they are interested in, and earn points redeemable for real-world rewards.
“CheckPoints is a unique solution that offers value and engages customers while they are making purchasing decisions. Unlike legacy POS marketing solutions, CheckPoints is paperless, environmentally-friendly, and offers shoppers an interactive experience that works in any store in America. We'll reach people as they consider making a purchase, which is critical in helping a product like kefir connect with new consumers,” said Derek Miller, director of digital marketing at Lifeway Foods. “Additionally, CheckPoints fosters loyalty and engagement through geolocational check-ins and social media tie-ins. With those incentives in place to engage potential customers of our kefir and BioKefir products, CheckPoints is a perfect fit for Lifeway Foods.”
The CheckPoints mobile application is a free download from the Apple App Store or Android Market, and offers shoppers rewards for visiting stores and discovering products while shopping. With no purchase necessary, shoppers can unlock exclusive content like games and recipes each time they scan the UPC of a featured item. The result is better engagement and advertising effectiveness, which can lead to 30%+ increases purchase intent.
“In today’s challenging market, marketers are looking for better ways to engage and incent customers and prospects. Far too often, brand depend on purchasing millions of impressions, hoping that some will ultimately result in a shopper finding the product in store,” said Todd Dipaola, co-founder and president of CheckPoints, LLC. “CheckPoints empowers brands like Lifeway Foods to reach consumers in a personal, targeted way: right in the aisle, where the purchase decision is made. Now, Lifeway will engage shoppers with the right message at the right time to the right person: just as a shopper considers a purchase.”
With CheckPoints, earning reward points is easy. Shoppers download the free application, check-in at their favorite stores, and tap on the items they want to scan and learn about. CheckPoints is The App That Pays You Back™. For more information, please visit http://checkpoints.com or download the CheckPoints appin the Apple App Store or Android Market.
About CheckPoints
CheckPoints is the in-store mobile application that instantly rewards shoppers for checking-in where they shop. Shoppers earn points for scanning while unlocking bonuses and interactive content as they scan featured items – no purchase necessary. Featured product brands include Belkin®, Energizer®, Seventh Generation® and Tyson Foods®. CheckPoints can be redeemed right on the phone for rewards like gift cards, airline miles, and gadgets. It’s The App That Pays You Back™. For more information, please visit http://checkpoints.com
About Lifeway Foods
Lifeway Foods, Inc. (NASDAQ: LWAY), recently named one of Fortune Small Business' Fastest Growing Companies for the fifth consecutive year, is America's leading supplier of the cultured dairy products known as kefir and organic kefir. Lifeway Kefir is a dairy beverage that contains 10 exclusive live and active probiotic cultures plus ProBoost™. While most regular yogurt contains only two or three of these "friendly" cultures, Lifeway Kefir products offer greater nutritional benefits and support a healthier life. Lifeway produces various different flavors of its drinkable Kefir and Organic Kefir beverage, and recently introduced a series of innovative new products such as a children's line of Organic Kefir called ProBugs™ with a no- spill pouch and kid-friendly flavors like Goo Berry Pie and Strawnana Split. In addition to its line of Kefir products, the company produces a variety of probiotic cheese products. Lifeway also sells frozen kefir, kefir smoothies and kefir parfaits through its Starfruit™ retail stores.
Source: CheckPoints, LLC / Lifeway Foods
