GLENVIEW, Ill. — Today, Kraft Foods announces its partnership with HSN and TV personality, Todd English, to help promote one of the company's biggest product launches of the year – the new, Philadelphia Cooking Creme. To add to the excitement, a record number of homes across the U.S., more than 10,000, will be hosting a "Philly Dinnertime Dilemma House Party" on Saturday, March 12 featuring Philadelphia Cooking Creme, Todd English Green Pan cookware and a recipe booklet. The event, coordinated by House Party (www.houseparty.com), is the largest domestic House Party event in the company's history. Award-winning Chef English will conduct his cooking show live on HSN during the House Parties and chat LIVE with home cooks via SKYPE. This concept allows English to be a "guest" at House Parties across the country.
"The partnership with Todd English will bring the taste of Philadelphia Cooking Creme into consumers' homes," says Adam Butler, Brand Manager of Philadelphia at Kraft Foods. "As the largest house party ever hosted, this event allows thousands of consumers nationwide to sample the new product and share instant feedback with the brand, which helps Philadelphia stay innovative and continue delivering products consumers love."
The "Philly Dinnertime Dilemma House Parties" will give guests (16 per party) an opportunity to sample flavorful Philadelphia Cooking Creme dishes. The hosts, equipped with plenty of product, will personalize their parties and engage guests in exciting activities such as swapping special recipes, sharing memories of classic creamy dishes from childhood and conducting a poll on favorite dishes of the night. Todd English will join the parties LIVE via SKYPE on March 12 at 6:00 p.m. ET/3:00 p.m. PT or 10:00 p.m. ET/7:00 p.m. PT and present tasty chef-inspired recipes featuring Philadelphia Cooking Creme. For more information, visit www.hsn.com.
"I'm excited to be a part of the Philly House Parties," says Todd English, award-winning chef and TV personality. "I think you all will enjoy cooking with Philadelphia Cooking Cremes because they're loaded with delicious flavors and creamy textures that will help you transform ordinary foods into flavorful, decadent dishes that are sure to impress your dinner guests!"
Expertly seasoned with a combination of savory herbs, cheeses and spices, Philadelphia Cooking Creme is available in four varieties, including Italian Cheese & Herb, Savory Garlic, Original and Santa Fe Blend. The product offers a dollop-able, creamy consistency that's simple to measure, mix and melt in all of your favorite dishes, ranging from chicken and rice skillets to zesty enchiladas.
Philadelphia Cooking Creme is packaged in rectangular, easy-to-open 10-ounce tubs and can be found in the cream cheese section at leading grocery stores nationwide. For more information, visit www.cookphilly.com.
ABOUT KRAFT FOODS
Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company's iconic brands — including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident — generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
Source: Kraft Foods
