HICKSVILLE, N.Y. — One lucky consumer will have a chance to play their own version of "Deal Or No Deal™" when they pick an envelope from among 50 beautiful women all clad in red to support the National Heart, Lung and Blood Institute's The Heart Truth® campaign. The Red Dress® is the national symbol of heart disease awareness for women, which reminds women of the need to protect their heart health, and inspires them to take action. Through November 30, consumers can enter Kozy Shack's Red Dress Sweepstakes at www.kozyshackreddress.com.
"We're proud of the wholesome ingredients and health benefits of our Kozy Shack No Sugar Added pudding products. They help women maintain a healthy lifestyle while still enjoying delicious snacks," says Bob Striano, Kozy Shack CEO. We believe the Red Dress Sweepstakes should have twice the impact with our customers: as a reminder that healthy eating is a key element of heart health, and as a chance to win the prize of a lifetime."
Utilizing national advertisements, Facebook and e-mail, Kozy Shack® has been generating consumer attention for the sweepstakes and their No Sugar Added puddings. After November 30, 2011, a random drawing will be held to select a winner. The finalist vying for the grand prize of one million dollars will be flown to New York City in February 2012, during American Heart Month, to choose between 50 women wearing red dresses, each holding a prize envelope. Only one will hold the million dollar check.
The makers of Kozy Shack® No Sugar Added puddings, which are low in saturated fat, cholesterol and sodium, are a supporter of The Heart Truth® and have undertaken educational initiatives to raise awareness about heart disease in women.
About Kozy Shack®:
Noted as a "Supermarket Gem" by The New York Times, for its ready-to-eat wholesome and delicious taste, Kozy Shack® traditional products meet today's consumer lifestyle. For more than 40 years, Kozy Shack® has been providing the finest-quality, ready-to-eat refrigerated desserts. Packaged for convenience, the products are available in ready-to-serve portions in the dairy cases of food retailers across the country. For this and other Kozy Shack® products, visit us at www.kozyshack.com or become a fan on Facebook.
About The Heart Truth®
The Heart Truth® is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). The centerpiece of The Heart Truth® is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress® reminds women of the need to protect their heart health and inspires them to take action. Visit www.hearttruth.gov to learn more.
Source: Kozy Shack
