NEW YORK — Leading public relations agency Ketchum and its client Dreyer’s Ice
Cream were honored with two awards, Consumer Launch Campaign of the Year and
overall Campaign of the Year, for “Dreyer’s Beat the Blues with a Taste of
Recovery” at the 11th annual PRWeek Awards held last evening in New York City.
The agency also took home awards for its work on behalf of Frito-Lay and Kodak,
and received two honorable mentions, including Large PR Agency of the Year.
“This year’s PRWeek Award wins are an important recognition of the value that
Ketchum’s talented teams bring to our clients every day,” said Ketchum Senior
Partner and CEO Raymond L. Kotcher. “The work that was honored tonight reflects
the agency’s ongoing commitment to providing a client experience that reflects
the agency’s innovative, collaborative culture.”
Regarding the Campaign of the Year win, PRWeek noted, “This campaign tied
creatively into the economic times, built upon the history of the brand, and
produced an outstanding business result.”
This marks the second year in a row that Ketchum has taken the top prize for the
year’s client campaigns at the PRWeek Awards. In 2009, Ketchum and IKEA received
the Campaign of the Year award for the “Man Lives in IKEA” campaign.
Ketchum’s 2010 award-winning client programs include:
AWARD WINNERS
Dreyer’s (Campaign of the Year)
“Dreyer’s Beat the Blues with a Taste of Recovery”
Dreyer’s (Consumer Launch Campaign of the Year)
“Dreyer’s Beat the Blues with a Taste of Recovery”
Kodak (Crisis or Issues Management Campaign of the Year)
“KODACHROME’s Retirement Developing a Positive Image”
Doritos (Product Brand Development Campaign of the Year)
“Doritos Crashes the Super Bowl How a Leading American Snack Brand Put the
Power to Its People and Changed Madison Avenue Forever”
HONORABLE MENTIONS
Ketchum (Large PR Agency of the Year)
U.S. Department of Commerce, National Telecommunications and Information
Administration (Public Sector Campaign of the Year)
“TV Converter Box Coupon Program”
The PRWeek Awards are recognized as one of the industry’s highest accolades
given annually to the best corporate, nonprofit and agency teams, as well as the
campaigns they produce. The awards honor best practices and creative excellence
in public relations programming.
About Ketchum
A communications innovator, Ketchum ranks among the largest global public
relations agencies, operating in more than 50 countries. With five global
practices Brand Marketing, Corporate, Healthcare, Food & Nutrition, and
Technology and specialty capabilities that include Access Communications
(high- and consumer-tech PR), Concentric Communications (experiential marketing,
events and meetings), MMG (clinical trial recruitment), Ketchum Global Research
Network, Ketchum Pleon Change (change and workplace communications) and Ketchum
Sports & Entertainment, Ketchum leverages its marketing and corporate
communication expertise to build brands and reputations for clients. For more
information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit
www.ketchum.com.
Source:
Ketchum
