Kerrygold Introduces Two New Functional Butters

Kerrygold is creating a new functional category for real butter with the introduction of Kerrygold Naturally Softer Pure Irish Butter for easy spreading and Kerrygold Reduced Fat Irish Butter, with 25 percent less fat and 50 percent less sodium. Unlike current butter-type spreads, these premium butters contain no additives.

As with all Kerrygold dairy products, the new butters are made with milk from Ireland’s grass-fed cows raised on small family farms. Cows receive no growth hormones.

Kerrygold Reduced Fat Butter

Luxuriously rich-tasting, Kerrygold Reduced Fat Irish Butter, with 25% less fat and 50% less sodium than traditional butter, tastes like full-fat butter, retaining the same unctuous mouthfeel and luscious flavor qualities. Research shows that consumers want healthful, indulgent, premium food products. Kerrygold Reduced Fat Butter meets these conflicting demands without resorting to the use of additives such as vegetable oil blends or butter flavoring, ensuring a delicious, natural, functional butter option. Format: 8-ounce tubs. Availability: In supermarkets beginning July

Kerrygold Naturally Softer Pure Irish Butter

Consumers say they want new food products to help save time and simplify their life. New Kerrygold Naturally Softer Pure Irish Butter saves precious minutes as a more easily spreadable premium Irish butter, while maintaining the same prized richness and flavor of traditional Kerrygold Pure Irish Butter. To make softer butter, Kerrygold uses summer milk, which is highest in naturally softer milkfat. This milk is churned using a proprietary method that increases the softer milkfat, resulting in a more spreadable butter. Unlike most spreads, it’s the natural processes; not the use of less expensive vegetable oil or other additives, that make this butter more spreadable. Format: 8-ounce tubs. Availability: In supermarkets beginning July.

The Kerrygold Family of Butters

According to Nielsen data for the period ending March 26, 2011, Kerrygold is the #9 ranked butter brand in the U.S. and holds the second highest brand ACV ranking at 45%. New Kerrygold Reduced Fat Butter and Kerrygold Naturally Softer Pure Irish Butter join Kerrygold’s family of butters: Kerrygold Salted and Unsalted Pure Irish Butter in ½-pound foil blocks, and Kerrygold Garlic and Herb Butter in 3.5-ounce sticks.

Source: Kerrygold