Jamba Extends Retail Offerings With Frozen Fruit Sorbet & Yogurt Bars

EMERYVILLE, Calif. — Jamba Juice Company (Nasdaq: JMBA) and Oregon Ice Cream
announced today the debut of a new line of Frozen Fruit Sorbet and Frozen Fruit
Sorbet & Yogurt Bars, hitting select retail freezers across the United States
this week.

Delivering on the same tasty, fruit-filled, wholesome fare that Jamba’s popular
smoothies offer, the frozen novelty bars are available in five delicious flavors
and are formulated to offer a unique bundle of benefits to the consumer. The
Jamba frozen novelty bars are all natural, are made with real fruit, provide a
good source of Vitamin C, and contain pre-biotic fiber – allowing customers to
satisfy their sweet tooth without feeling guilty. Created by nature and blended
to perfection, each box contains four 2.5 ounce bars and retails for around
$3.99.

The Frozen Fruit Sorbet Bars, available in 2 flavors including Peach Blackberry
Smash and Strawberry Lemonade Swirl, are 70 calories per bar, are an excellent
source of Vitamin C and are cholesterol free. All natural and non-fat, the Jamba
Fruit Sorbet Bars are a healthy, non-dairy alternative for fans looking for a
tangy treat. The Jamba Frozen Fruit Sorbet & Yogurt Bars, which come in 3
flavors including Vanilla Strawberry Jubilation, Vanilla Blueberry Pomegranate
Perfection and Coconut Pineapple Passion Smashin’, are 80-90 calories per bar,
are a good source of Vitamin C, and contain four pro-biotic yogurt cultures.
Jamba’s Fruit Sorbet & Yogurt Bars are also all natural and low-fat, offering
the pleasure of a real dessert without the regret.

“The Jamba Bars are a unique way to bring the fun, delicious, high quality
products we offer in-store, home,” said Susan Shields, Chief Marketing Officer,
Jamba Juice Company. “With five tasty, all natural, fruit filled flavors, the
new frozen novelties are the perfect after school snack, indulgent after dinner
treat or afternoon pick-me-up you won’t feel guilty about eating. This wholesome
product doesn’t sacrifice on taste – it will be hard to eat just one.”

“We were extremely careful in picking the highest quality ingredients and
combining them with the unique flavor profiles Jamba offers to create this
wholesome and delicious treat,” said Tom Gleason, President, Oregon Ice Cream.
“We absolutely believe that dessert can be fun and guilt-free at the same time –
this is a bar that belongs in everyone’s freezer!”

Jamba continues to expand the Jamba brand into the retail market as part of its
strategic BLEND plan. These products will be distributed by Oregon Ice Cream
under license from Jamba Juice. For a complete list of retailers carrying the
new frozen bars call Jamba Juice at 1-866-4R-FRUIT.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned
subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE stores.
Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you
food and beverage offerings, including great tasting fruit smoothies, juices,
and teas, hot oatmeal made with organic steel cut oats, wraps, salads,
sandwiches, and California Flatbreads, and a variety of baked goods and snacks.
As of October 6, 2009, Jamba Juice had 742 locations consisting of 488
company-owned and operated stores and 254 franchise stores. For the nearest
location or a complete menu, visit the Jamba Juice website at www.jambajuice.com
or call 1-866-4R-FRUIT.

About Oregon Ice Cream

Oregon Ice Cream is a U.S. leader in natural foods grocery products and
currently provides certified organic and natural ice cream to retailers in all
50 states through its Julie’s Organic and Alden’s Ice Cream brands as well
through its private label manufacturing program in the past and present for
national brands including Albertson’s, Kroger, Safeway, Ciao Bella Gelato and
Good Karma Rice. Based in Eugene Oregon, the company is the largest
privately-owned and operated ice cream manufacturer in the Northwest, annually
producing over 12 million gallons of ice cream.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by
reference herein) contains “forward-looking statements” within the meaning of
the Private Securities Litigation Reform Act of 1995. Forward-looking statements
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predict. Therefore actual results may differ materially and adversely from those
expressed in any forward-looking statements. Factors that might cause or
contribute to such differences include, but are not limited to, those discussed
under the section entitled “Risk Factors” in our reports filed with the SEC.
Many of such factors relate to events and circumstances that are beyond our
control. You should not place undue reliance on forward-looking statements. The
Company does not assume any obligation to update the information contained in
this press release.

Source:

Jamba Juice