Is Bulgarian Yogurt the Next Greek Yogurt?

On a recent trip to Sprouts, something in the dairy aisle caught my eye: a massive jar decorated with pretty red illustrations. Bulgarian yogurt? I thought, introducing to my brain those two words side by side. So far, I knew of protein-packed Greek yogurt, super-thick Skyr Icelandic yogurt, drinkable kefir and dairy-free coconut yogurt. But I had never heard of Bulgarian yogurt.

I opened the heavy glass door and took out the White Mountain jar for a closer look. It was covered with labels like “up to 90 billion CFUs per serving” (huh?), “made in Austin, TX” (wait, not Bulgaria?) and “single-source dairy” (so, from one farm?). My curiosity sparked, the jar went into the cart, along with a container of my go-to Fage 5% Greek yogurt (just in case I didn’t like the Bulgarian variety).

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