Is American Cheese Un-American? Tillamook Draws Criticism For Saying So

Is it blasphemy to call that processed square of salty, coagulated, orange dairy product American cheese?

The makers of Tillamook cheese – or at least their ad agency – think so.

The Oregon cheese maker, whose cheddar and "squeaky cheese" draw tourists in droves to its Tillamook factory for free samples, has launched a vendetta against American cheese in its latest advertising campaign.

First came the infographic comparing fresh cheese in a favorable light while bashing the processed stuff. Then, Tillamook launched a petition asking the White House to remove America's name from processed singles.

To read the rest of the story, please go to: The Oregonian