Internet Research – Great! What’s In Store – Priceless!

Being able to use the Internet to gather data, review research, and find multiple sources of information is one of the great benefits of living in the communication age. But that's also a problem. It takes too much time to source the documents, find the right data, verify accuracy, and analyze it. Then you have to organize it and put it in a logical order to use it for marketing insight, presentations, or a trends analysis. Fortunately, we've done the work for you and compiled hundreds of documents into one easy-to-read, at-your-fingertips source book.

Called What's In Store 2011, the 200-page report covers dairy, cheese, deli, bakery, consumer attitudes and lifestyles, and much more. From current trends to multiple-year statistical tables, the report takes the work out of fact-finding. We've been tracking trends and publishing the data for 25 years (this is our Silver Anniversary book and it will be released in September). IDDBA members receive one copy of the book as part of their membership dues. Many members buy extra copies for their key employees, their best customers, and their broker network. By providing associates with their personal copy of What's In Store, you're empowering them to grow your business, meet customer needs, and develop new programs and support systems.

IDDBA members can buy extra copies for $99 each. The non-members pay $399 plus S&H. There are even better discounts for purchases of larger quantities of the books. For details or to order, call Jeremy at 608.310.5000 or order online at www.iddba.org.

Source: International Dairy Deli Bakery Association