Independent Study Reveals Eggland's Best Eggs As A Leader In Freshness

CEDAR KNOLLS, N.J. — Since its inception, Eggland's Best has made it a mission to produce the best egg that lives up to its trademarked phrase "Better taste. Better nutrition. Better eggs." Now, a recent independent study published in The Journal of Applied Poultry Research  reveals that Eggland's Best can also claim "Better Freshness."

"After reviewing extensive independent research, we found that specific egg production, processing and storage practices, in conjunction with superior nutritionally-enhanced feed plays a crucial role in creating and maintaining fresh eggs," said Charles Johnson, former Chief, Grading Branch, USDA, Agricultural Marketing Service and co-author of the study. "By examining a large number of eggs in this study and in studies done by the USDA, we believe that the production and handling practices used by Eggland's Best assures a fresh egg and, further, extends the freshness period beyond what is typically found in generic eggs."

The study analyzed Eggland's Best eggs and generic eggs and found Eggland's Best eggs had better egg white height, egg protein quality and yolk color when compared to generic eggs. The study attributes these findings to the enhanced production process Eggland's Best enforces and the high-quality hen feed Eggland's Best provides its hens, which includes more vitamins and minerals than ordinary hen feed.

"At Eggland's Best we are continuously working on ways to provide consumers with the highest quality egg," said Bart Slaugh, PhD, Director of Quality Assurance at Eggland's Best. "To ensure we remain the leader in nutrition and freshness, Eggland's Best conducts more than 35,000 tests a year and follows a 27 point quality and freshness program."

Under their 27 point quality and freshness program, Eggland's Best sets strict standards for their hen feed and packs most of their eggs immediately after being laid. The Eggland's Best hen feed never contains any animal by-products or fat and contains higher levels of vitamins and minerals than ordinary eggs to improve shell strength, which keeps Eggland's Best eggs fresher over time.

"I always look to provide my family with the best and Eggland's Best is just that," said Registered Dietitian Elizabeth Ward. "Freshness is very important when choosing healthy foods and this study provides us with proof that Eggland's Best is the leader in egg freshness."

Due to Eggland's Best's proprietary hen feed, Eggland's Best eggs contain 25 percent less saturated fat, 10 times the vitamin E, four times the vitamin D and twice the amount of omega-3 fatty acids than ordinary eggs.  Plus, Eggland's Best eggs contain 38 percent more lutein and provide a good source of vitamins B2 (riboflavin), B5 and B12.

For more information on Eggland's Best, visit www.egglandsbest.com.

For more information on the Poultry Science Association's study, visit http://japr.fass.org/content/22/4/929.abstract.

About Eggland's Best
Eggland's Best is the No. 1 branded egg in the U.S. and is an excellent source of B2, B5 and Riboflavin. EB eggs have four times the Vitamin D, more than double the Omega-3, 10 times the Vitamin E and 25 percent less saturated fat than ordinary eggs.

The distinctive "EB" stamp on the shell, assures consumers and food service customers that the eggs meet the highest standards of taste, nutrition and quality. Eggland's Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet. EB eggs are available in medium, large, extra-large, jumbo, cage free, organic, hard-cooked, liquid egg whites, and are certified as Kosher. For more information, visit www.egglandsbest.com.

Source: Eggland's Best