FORTUNA, Calif.- With an eye on the ever-growing consumer demand for organic foods, Humboldt Creamery is relaunching its business and significantly expanding distribution of its certified organic milk throughout California. Humboldt Creamery certified organic whole and 2% milk is now available in Sam’s Club stores in California. Costco stores in select northern California locations are also debuting Humboldt Creamery’s new packaging and branding of its organic whole milk.
Founded in 1929, Humboldt Creamery has been owned by Crystal Creamery and the Foster family since 2009. Humboldt Creamery has been sourcing local dairy milk and producing dairy products for more than 80 years. In 2003 the creamery first introduced its organic dairy products with the certification of its facility at Fernbridge. Crystal Creamery’s considerable investment in the facility has maintained the company’s long-standing commitment to the highest quality premium dairy products.
“Our primary goal is to make premium organic dairy products available to a broad section of consumers. We don’t see organic milk as a niche market – it is very much mainstream,” noted CEO Frank Otis. “When we purchased Humboldt Creamery we saw a tremendous opportunity. This region is one of the most pristine places on earth for grazing dairy cows, and the company had a long history of making organic dairy products. With our resources in the dairy business, we felt we could make Humboldt Creamery one of the leading organic dairy producers in the U.S. The relaunch of Humboldt Creamery and the availability of our milk in Sam’s Club and Costco are just the beginning of what promises to be an exciting year for us.”
Humboldt/Del Norte’s ideal combination of climate, soils and geography make it the perfect environment for dairy cows, as they are able to graze and forage year-round on nutrient-rich grasses. Ample fog off the Pacific Ocean helps keep grass green, while repeated flooding of the region’s rivers contributes to the nutrient-rich valley soils. Humboldt Creamery’s organic certification ensures that all its dairy products come from cows that have grazed on organic pastures free from pesticides, have not been treated with antibiotics or hormones and are fed from non-GMO feed sources.
With its expansion from a local dairy to statewide distribution in 2015, Humboldt Creamery has also undertaken a complete redesign of its packaging and branding to refresh its look and to maintain an authentic, classic feel for its products. The new label and branding underscore Humboldt Creamery’s position as a producer of high-quality organic dairy products and its long heritage in the dairy business.
The initial rebranded products introduced by Humboldt Creamery this spring are Organic Whole Milk and Organic 2% Reduced Fat Milk in one-gallon milk containers. Later this year, rebranded half-gallon milks will be introduced, along with rebranded ice cream, butter, sour cream and cottage cheese, all certified organic. Humboldt Creamery is also committed to innovation. A variety of new value-added offerings are currently in the development pipeline.
About Humboldt Creamery
Founded in 1929 and owned by the Foster family since 2009, Humboldt Creamery, based in Fortuna, California, produces a variety of premium dairy products using cows’ milk from neighboring farms. Humboldt Creamery’s high-quality, premium dairy products include fluid milk, ice cream, butter, cottage cheese and sour cream. For Humboldt Creamery, quality is the foundation for success. That quality begins with a distinctive sense of place that is unlike anywhere else. Organic certification ensures that every item produced by Humboldt Creamery is from cows that have grazed on organic pastures free of pesticides, have not been treated with hormones or antibiotics and are fed from non-GMO feed sources. The company’s website is www.humboldtcreamery.com.
Source: Humboldt Creamery
