How 109-Year-Old Tillamook Keeps Up With Changes In Advertising
April 9, 2018 | 2 min to read
Tillamook, an Oregon-based dairy company, has been around since 1909, and the farmer-owned business cooperative with a history of making cheese bought its first national ad back in 1917. Tillamook's first newspaper and magazine ads published in 1918. And in 2011 they aired their first commercial.
Over time, Tillamook ads evolved to reflect changes in the culture of the U.S. There was the "Man's Salad" ad from the early '20s. This Great Depression era ad promised a "rich and economical food" that could stave off illness. In 1942, Tillamook tapped into a wartime mentality with an ad featuring plane mechanics that ran in Sunset magazine alongside suggested recipes.
These days, you'll see Tillamook making ice cream explode on Instagram and tweeting out memes about Greek yogurt. Their black, white and yellow color palate is still around, but it looks a lot cooler.
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