Daytona Beach, Florida — Hersheys Milk & Milkshakes were officially
unveiled at a press event today at Daytona International Speedway and named the
Official Flavored Milk and Milkshakes of Speedweeks 2010. Hersheys Milk &
Milkshakes are a new line of single-serve milk and milkshakes that are produced
by HP Hood LLC under license from The Hershey Company.
We are pleased to have Hersheys Milk & Milkshakes as the presenting sponsor
and the Official Flavored Milk and Milkshakes of Speedweeks 2010, said Robin
Braig, Daytona International Speedway President. Were excited to partner with
Hershey and HP Hood and are pleased that they have chosen Daytona as the
starting line to launch their new, delicious milk and milkshake products to
NASCAR race fans.
Hersheys Milk & Milkshakes appeared nationally at retailers in January 2010 and
are available in 12 oz. plastic, single-serve bottles in a variety of flavors
including Hersheys Lowfat Chocolate Milk, Hersheys Creamy Chocolate Milkshake
and a Hersheys Cookies n Cream Milkshake. As a presenting sponsor of
Speedweeks 2010, Hersheys Milk & Milkshakes will be hosting official Hersheys
Milk & Milkshakes Refueling Stations throughout the events. These refueling
stations will be located in the media center throughout Speedweeks 2010 and in
the FanZone area.
Hersheys Milk & Milkshakes is proud to be the sponsor and Official Flavored
Milk and Milkshakes of Speedweeks 2010 at Daytona International Speedway, said
Scott Blake, Sr. Vice President of Operations for HP Hood LLC. We are excited
to share with DISs NASCARs fan base the opportunity to enjoy the delicious
taste of new Hersheys Milk & Milkshakes.
During the press event, a Hersheys Milk & Milkshakes-branded racing simulator
was displayed as a racing duel was issued. In order to celebrate the launch of
these new products, Braig was challenged by Blake to race against Trevor Bayne,
driver for Michael Waltrip Racing in the NASCAR Nationwide Series, in a time
challenge on the simulator. `
All of the Speedweeks races at DIS beginning with the Rolex 24 At Daytona on
Jan. 28-31 and culminating with the Daytona 500 on Sunday, Feb. 14 are now
being billed as Hersheys Milk & Milkshakes Speedweeks At Daytona.
About HP Hood LLC (licensee of Hersheys Milk & Milkshakes)
Founded in 1846, today Hood is one of the largest branded dairy operators in the
United States. Hood is the number-one dairy brand in New England, and Hoods
portfolio of national and super-regional brands and franchise products includes
Hood, Kemps, Crowley Foods, Simply Smart, Heluva Good!, LACTAID, FiberOne, Blue
Diamond Almond Breeze and Hersheys Milk & Milkshakes. For more information
about Hood, please visit www.Hood.com.
Source: HP Hood
LLC
