The exploding national craze for Greek-style yogurt has created a huge boost in sales for Naugatuck-based YoCrunch Co. LLC, which churns out nearly 6 million cups of yogurt each week.
Sales are up 36 percent over a year ago, which company officials attribute to the popularity of Greek yogurt.
Nationwide, sales of Greek yogurt rose 100 percent in each of the past three years, according to consumer data tracker Nielsen. Thicker and creamier than regular yogurt — it has less whey — Greek yogurt is seen as healthier and more filling, with fewer calories and more protein.
Since YoCrunch launched the popular new product two years ago, Greek yogurt has grown to 20 percent of the company's $150 million in yearly sales.
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