Got Milk’s spandex-clad wanna-be rock god White Gold makes a teary-eyed plea to
help raise funds for California high school arts programs in a commercial that
began running on American Idol last night. It features the winners of the
California Milk Processor Board’s "Milkdonkulous Giveaway" contest.
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"This battle isn’t over," says the flamboyant pitchman as a single tear rolls
down his cheek. The commercial, which opens with each student declaring he or
she is White Gold in costumes mimicking the fictional musician’s attire, sums up
the results of the contest with clips from a few of the 100 entries received.
Viewers are directed to DonorsChoose.org/WhiteGold to donate funds to various
school programs.
The contest challenged state high school students to re-create scenes of the
eccentric milk spokesperson’s 20-minute rock opera the "Battle for Milkquarius"
for a chance to win $20,000 in support of their arts programs. It ended last
month with students from Santa Susana High School in Simi Valley, Calif.,
receiving nearly 11,000 votes to win the top prize.
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