General Mills' Yoplait Yogurt Business Looking Healthier

After a few sickly years, Yoplait is looking healthier.

Sales are growing again. Yoplait, one of General Mills Inc.’s core U.S. businesses, is making strides in Greek yogurt. And Yoplait’s “original” yogurt line has blossomed with a new marketing campaign.

Now, General Mills is betting that a big ingredient change — a 25 percent-plus sugar reduction in Yoplait Original — will further boost the brand’s momentum.

“The business has turned, ” said David Clark, president of Yoplait’s U.S. operation. “This is the first time we have seen [growth] metrics in three years.”

To read the rest of the story, please go to: Star Tribune