In another round of the great Greek yogurt ad war, General Mills Inc. has mostly prevailed against archrival Chobani.
An advertising industry self-regulatory group Thursday recommended that Chobani discontinue its “Farmland” commercials, the centerpiece of the company’s campaign to promote its “Simply 100” Greek yogurt.
The National Advertising Division (NAD) of the Council of Better Business Bureaus made the recommendation after Golden Valley-based General Mills, maker of Yoplait yogurt, complained about the Chobani campaign.
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