General Mills Defends Its Yoplait Greek Yogurt In Court
July 17, 2012 | 1 min to read
Attorneys for General Mills Inc. went before a federal judge on Friday to defend the the company's Yoplait Greek-style yogurt against charges that it is neither Greek nor yogurt.
The Minneapolis/St. Paul Business Journal reported in June on a consumer fraud lawsuit filed by Minneapolis law firm Zimmerman Reed , accusing General Mills of violating the Food and Drug Administration’s standard of identity for yogurt and knowingly mislabeling its Yoplait Greek yogurt because it includes milk protein concentrate (MPC) — a dry milk protein powder.
MPC isn’t listed by the FDA as an ingredient acceptable for use in yogurt or any other food it regulates. Further, the suit says General Mills thickened the yogurt with MPC rather than the traditional straining technique, which makes Greek yogurt creamier and richer in taste and protein.
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