Gatorade Unveils Yogurt: Exclusive Details
March 15, 2016 | 1 min to read
Gatorade isn’t just a sports drink any more. The venerable beverage brand unveiled several new upcoming products Thursday in a commercial that featured Houston Texans defensive end J.J. Watt, Washington Nationals outfielder Bryce Harper and several other top athletes.
Items in Gatorade’s “innovation pipeline” include a tech-based water bottle that allows for personalized hydration, a protein-infused yogurt meant for overnight recovery and a 2.5-ounce “nitrate shot” to improve athlete endurance. Gatorade plans to sell all three products, and others, to professional sports teams and the general public within the next two years.
The new food items and tech-based offerings are the brand’s latest effort to diversify its revenue stream. In essence, Gatorade is attempting to expand the timeframe in which consumers look to use its products. Its sports drink is a staple on the sidelines and in the locker room, but Gatorade wants to become a 24-hour-a-day source of nutrition and wellness for everyday athletes.
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