Especially after last year's massive recall of salmonella-contaminated eggs, a shell egg that presents no risk of salmonella or food-borne illness, even when used raw, would seem to have built-in appeal.
But when you've come up with a scientific improvement on a food staple like the egg, educating people — as well as building brand awareness — is very much a marketing priority.
That's why Safest Choice Pasteurized Eggs, which are contamination-free inside and out, has partnered with award-winning chef Giuliano Hazan to spread the word about the product's combined safety and taste benefits.
The product uses FDA-approved pasteurization — a natural, warm-water bath process performed within the shell, with computerized controls — patented in the '90s by James P. Cox, who developed it with R.W. Duffy Cox.
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