Fallon launched a new campaign for WhiteWave Foods soy, almond, cashew and coconut milk brand Silk with a pair of spots starring Venus Williams and DJ Khaled. The campaign, entitled “Do Plants,” arrives just ahead of the brand’s 20th anniversary.
In the 15-second broadcast spot starring Williams, “Jump,” the tennis star winds up for a high-velocity serve as the message “Do Plants” appears on screen. “Strong is good,” Williams says, before letting loose on the ball and later refueling with the brand’s Very Vanilla Soymilk.
In the 30-second spot starring DJ Khaled, “Movement,” the DJ/producer enthusiastically sends out “vacation vibes” via his Silk smoothie, made with Silk Almond Milk and bananas. The spot ends with Khaled exclaiming “I do plants” after shots of Williams on the court, an impressive yoga move, a kid reaching in the fridge for a carton of Silk and, for some reason (because he’s a plant?), Groot.
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