HACKETTSTOWN, N.J. – Mars Chocolate North America announced today the launch of DOVE® Ice Cream Miniatures “My Mini Moment” contest. Just in time for Mother’s Day, DOVE® Ice Cream is asking women to share their favorite mini moment of escape for a chance to win a sensational mini-grand prize. Women are invited to enter the contest between May 3, 2010, and June 7, 2010, at doveicecream.com/myminimoment.
“The importance of “me-time” for our DOVE® Ice Cream Miniatures consumers prompted us to conduct a survey. Over 400 mothers were surveyed and an astonishing 70 percent of these ultimate multi-taskers are taking time for themselves each day,” said Craig Hall, general manager, Mars Chocolate North America. “This contest celebrates those cherished moments.”
Women are encouraged to submit a photo and short essay representative of their favorite mini escape from their day. A panel of judges will select ten finalists, then the public will vote online for their favorite moment. One deserving grand prize winner can select one of the following prizes: mini-getaway to Napa Valley, spa services for a year, or a mini home makeover. A complete list of prizes and terms and conditions is available at doveicecream.com/myminimoment.
At only 70 calories each, DOVE® Ice Cream Miniatures feature full indulgent ice cream wrapped in real Dove chocolate making them the perfect treat. Try the new decadent Café Collection which features Java Chip and Cappuccino flavors. To learn more about all of our delicious miniatures, visit doveicecream.com.
About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.
For more information, please visit www.mars.com.
Source: Mars Chocolate North America