Dairy Farmers Invited To Tell Their Story At Dec. 13 Workshop

PHILADELPHIA – Dairy farmers and dairy advocates from the Mid-Atlantic region are invited to join the Telling Your Story program and attend a training workshop on Dec. 13 from 9:30 a.m. to 2:30 p.m. at The Penn Stater Conference Center Hotel in State College, Pa. Telling Your Story is the dairy checkoff program to train and empower farmers to share the dairy story with consumers.

Mid-Atlantic Dairy Association, Pennsylvania Dairy Promotion Program and Center for Dairy Excellence will jointly host the workshop to bring together dairy producers who share a common goal of educating consumers about dairy farming and the commitment dairy farm families have to their animals, the land and their communities.

Michele Payn-Knoper will open the program with an interactive discussion on “Championing Agriculture.” Payn-Knoper is a nationally known speaker and trainer who encourages her audience to have fun while developing skills in advocacy, social networking, leadership and community engagement. Known as a presenter who gets people out of their seats, she develops a recipe to hit the hot buttons of participants, providing the tools to implement what you learn.

Following the keynote presentation will be a recognition luncheon and afternoon breakout sessions to focus on tools to better tell the dairy story to community groups and the news media and through social media.

Please make reservations by November 28, 2011, by contacting Laurie Savage, dairy farmer speakers bureau scheduler, at 301-349-0750 or dairyspeakerscheduler@gmail.com.

Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for U.S.-produced dairy products on behalf of Pennsylvania’s dairy farmers. For more information, visit http://www.dairyspot.com/.

The Center for Dairy Excellence is a non-profit organization initiated by the Pennsylvania Department of Agriculture in 2004. Bringing together people from more than 40 different dairy organizations in Pennsylvania, the center’s mission is to enhance the profitability of the dairy industry by empowering people, creating partnerships, and increasing the availability and use of resources. Learn more about the center at http://www.centerfordairyexcellence.org/.

Source: Mid-Atlantic Dairy Association, Pennsylvania Dairy Promotion Program and Center for Dairy Excellence