And today in Things I Can’t Wait To Devour At Breakfast Tomorrow, we have this: Walmart makes Cookie Butter cream cheese now. It seems to be a recent release; it’s only begun appearing on the internet over roughly the past week and a half — and, indeed, it’s not even listed on Walmart’s website yet. But you’d better believe I’m going to be hunting down a tub of this stuff as soon as possible, because, I mean… cookie butter cream cheese. Bagels never had it so good.

To be fair, the idea of combining cookie butter — the sweet, can’t-get-enough-of-it spread made by grinding up Belgian Speculoos cookies with a few other ingredients — with cream cheese isn’t new; Trader Joe’s made waves in 2015 when it launched its own blend of the two spreads, because, well… it’s delicious. But with both Speculoos and cookie butter becoming more and more mainstream, it’s only to be expected that a few other competitors might start to enter the ring — like, for example, Walmart.

Wisconsin-based food Instagrammer Candyhunting seems to be among the first — if not the first — to bring Walmart’s Cookie Butter cream cheese to the attention of the internet. They posted a photo to their Instagram and Twitter pages on June 10 featuring four tubs of Walmart’s Great Value brand cream cheese stacked together: Chocolate Hazelnut, Cookie Butter, Honey Almond and Vanilla, and Blueberry and Lemon Zest. “Turns out Walmart has better flavors of cream cheese than Philadelphia,” the Instagrammer wrote; they continued, “Your move, @lovemyphilly,” tagging Philadelphia Cream Cheese’s own Instagram handle as a sort of challenge.

To read the rest of the story, please go to: Bustle