Chocolate Milk To Sponsor Series About NBA Star Kevin Love's Road To Recovery

Preseason is over for The Player's Tribune's ad business. A year after its launch, the for-fans-by-atheletes digital media company founded by Derek Jeter is now ready to bring more brands onto its playing field.

Following the premiere of the site's first branded video series last month, The Player's Tribune has signed a deal with Chocolate Milk to sponsor the latest edition of the site's "Singular Focus" program and promote its "Built With Chocolate Milk" campaign. After Porsche debuted as its first advertiser earlier this year, the site had previously signed deals with Powerade to sponsor "From Somewhere," a show that profiles famous athletes' backgrounds, and Dove to sponsor its coverage of the men's and women's college basketball championship tournaments in March.

"We've been very slow and strategic with how we really bring brands in, and I think there's a real opportunity. We're ready now that we've had this year-anniversary milestone in how we're going to start doing that in a really meaningful way," said Jaymee Messler, president of The Players' Tribune.

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