Photo Credit: Chobani

Chobani’s founder supports cleaner ingredients, but warns that going too far could end up leaving consumers behind.

Chobani founder and CEO Hamdi Ulukaya isn’t backing down from the company’s long-standing commitment to cleaner labels and healthier products. 

However, during a recent appearance at The Wall Street Journal’s Global Food Forum, he warned that the growing push to eliminate certain ingredients from packaged foods—even with good intentions—could backfire. In fact, it could hurt the very consumers it’s meant to help.

The movement, dubbed “Make America Healthy Again” (MAHA) and championed by Health and Human Services Secretary Robert F. Kennedy Jr., aims to eliminate additives like artificial dyes, high-fructose corn syrup, and other processed ingredients from food sold in the U.S. 

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