NORWICH, N.Y. — Chobani, LLC, maker of America's #1 Greek Yogurt brand and the second largest overall yogurt manufacturer in the U.S., today announced a major expansion and investment in the Kids' Yogurt aisle with the launch of Chobani® GimmiesTM, a new line of Greek Yogurt snacks that both parents and kids will love.
"Options today are lousy or impractical. It's either junk food that parents don't want their kids to eat or food that's designed for adults that kids don't want to eat. We wanted to break that cycle and it's a challenge we took really seriously," said Hamdi Ulukaya, Founder and CEO of Chobani. "As a parent, you know that food for kids has to be fun, it has to be delicious and most importantly, it has to be nutritious. And parents deserve nutritious options they can feel good about giving their kids."
Starting this month, Chobani is rolling out 13 new flavors under the GimmiesTM platform nationwide. The launch includes Crunch, which is similar to the popular Chobani® Flip® format, yogurt Milkshake drinks, Pouches and Tubes. Like all Chobani products, GimmiesTM are made with only natural, non-GMO ingredients, and never any thickeners, preservatives, or artificial sweeteners.
The GimmiesTM flavors include:
- Crunch: Poppin' Cotton Candy, Choco Chunk Cookie Dunk, Best Birthday Ever, Ooey Gooey S'More, and Rainbow Sprinkle Cone
- Milkshakes: Bizzy Buzzy Strawberry, Cookies & Cream Crush, Chillin' Mint Chocolate
- Tubes: Super Berry Rocket, Creamy Orange Dreamy, Cherry Set Go
- Pouches: See Ya Later Strawberry, Bunch of Bouncy Grape
To develop its latest platform – the most significant launch since it unveiled Chobani® Flip® – food makers at Chobani met with parents and children across the U.S. to develop the GimmiesTM platform. This personal connection made it clear that good-for-you-foods like yogurt lack fun – and Chobani's goal was to change that. The GimmiesTM platform ends the battle between parents and kids with a line of yogurts that kids would want, and parents are excited to hand over.
Chobani® GimmiesTM products are naturally rich in many essential nutrients that support good health and align with national dietary guidelines. They contain just the right amount of sugar to balance the taste of fruit and yogurt, reflecting the American Academy of Pediatrics recognition of the role that a small amount of sweetness can play in encouraging children, who can be picky eaters, to consume more nutrient dense foods like yogurt. Dairy, in particular, is a food group that is currently under-consumed – about half as much as the amount that's recommended.
All GimmiesTM flavors contribute toward the daily dairy recommendations for kids and contain greater nutrient density when compared to typical kids' snack choices. For example:
- Chobani® GimmiesTM Tubes have 25% less sugar and 2x the protein than the leading kids' yogurt tubes1
- Chobani® GimmiesTM Milkshakes have 33% less sugar and 2x the protein than leading kids' drinkable yogurt2
- Chobani® GimmiesTM Crunch have 2x the protein than the leading kids' mix-in yogurt3
Chobani's in-house creative team developed a new brand and product that will serve as a foundation to spark kids' curiosity and excitement for more nutritious foods. To support the GimmiesTM platform, Chobani will launch an integrated campaign that will showcase our innovative and good-for-you yogurts, featuring national television advertisements, online video, shopper marketing, social and PR programs.
Suggested retail prices for GimmiesTM products include: Crunch ($1.25 per 4oz serving), Tubes ($4.29 for a 10 pack, each 1.5oz serving), Milkshakes ($4.49 for a six pack, each 4oz serving), and Pouches ($4.49 for a four pack, each 3.5oz serving).
For more information on the Chobani® GimmiesTM platform, including where to find and purchase these products throughout the country, visit www.chobani.com/gimmies.
About Chobani
Maker of America's No. 1–selling Greek Yogurt brand and the second largest yogurt manufacturer in the U.S., Chobani, LLC, was founded on the belief that people have great taste—they just need great options. Chobani produces high-quality authentic yogurt made with only natural, non-GMO ingredients from its plants in New Berlin, New York, Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives a portion of its annual profits to charities worldwide through the company's charitable foundation. In 2017, Chobani was recognized by Fast Company as one of the top 10 most innovative companies in the world. All Chobani products—including Chobani® Greek Yogurt and Greek Yogurt Drink, Chobani® Smooth, Chobani® Flip®, Chobani® GimmiesTM, and Chobani® Savor™—are kosher certified, contain live and active cultures and all of our dairy products are made with milk from cows not treated with rBST.* Chobani products are available nationwide in the U.S., Mexico and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST-treated cows.
Related Links
http://www.chobani.com
http://www.chobani.com/gimmies
1 Chobani® GimmiesTM Tubes: 4g sugar, 3g protein; leading kids' yogurt tubes: 6g sugar, 1.5g protein, per 1.5oz serving
2 Chobani® GimmiesTM Milkshakes: 8g sugar, 6g protein; leading kids' drinkable yogurt: 12g sugar, 3g protein, per 4.0 fl oz serving
3 Chobani® GimmiesTM Crunch: 8g protein; leading kids' yogurt with mix-ins: 4g protein, per 4.0oz serving
Source: Chobani, LLC
