Dublin, Calif. – Challenge Butter, a leading U.S. farmer-owned butter brand, today announced the launch of its new Spreadable Butter with Avocado Oil. This new addition to its line of spreadable butters combines the delicious flavor of freshly churned Challenge Butter with the added benefits and clean flavor of pure avocado oil.
Challenge Spreadable Butter with Avocado Oil is made with simple, high-quality ingredients: fresh butter, pure avocado oil and sea salt. It spreads silky smooth straight out of the fridge, making it easy to add helpful omega fats to snacks and meals. Perfect for a variety of occasions from sautéing veggies to spreading on toast, this new spreadable butter is a delicious way to add a fresher, better-for-you twist to any meal.
“People are looking for high-quality dairy products that meet their needs and lifestyles now more than ever, and we’re glad to be able to deliver that with our new Spreadable Butter with Avocado Oil,” said Michael Burdeny, President of Challenge Dairy Products Inc. “With this new product, we’re giving consumers the fresh taste of Challenge Butter that they love with the added benefits of omega fats.”
Challenge Spreadable Butter with Avocado Oil is available in a 6.5 oz tub for an MSRP of $2.99. It is currently available in all Gelson’s locations with additional retail availability to follow. Challenge Spreadable Butter with Avocado Oil is the newest expansion in Challenge’s line of smooth, spreadable butters, which include Spreadable Butter with Canola Oil, Spreadable Butter with Olive Oil and Lactose Free Spreadable Butter.
Challenge Butter is churned fresh daily from pure sweet cream as it has been for more than 110 years. Its dedicated dairy farmers and employees challenge themselves daily to exceed the tradition of quality and exceptional service the company has offered from its inception in 1911.
Challenge Butter products are available at retailers across the country. For additional information, recipes, cooking tips, retailers and more, please visit challengedairy.com.
About Challenge Butter
Award-winning Challenge Butter has been churning its butters from family-owned dairies daily since its inception 111 years ago. Today, it is one of the top butter brands in the nation and is part of Challenge Dairy Products portfolio of retail products. Challenge Butter products include Salted and Unsalted Challenge Butter, Whipped Challenge Butter and Salted and Unsalted European Style Butter. Its line of spreadable butters includes Challenge Lite Spreadable Butter with Olive Oil, Challenge Spreadable Butter Flavored with Olive Oil, Challenge Spreadable Butter with Canola Oil, Challenge Spreadable Butter with Pure Avocado Oil, Challenge Lactose-Free Spreadable Butter. In addition, Challenge offers cream cheese products including regular Challenge Cream Cheese, Challenge Spreadable Cream Cheese and Challenge Whipped Cream Cheese. Challenge has not only been a pioneer in the quality of butter products, but is also responsible for many industry firsts including invention of the first aluminum butter churn, lab sampling of butter and shipping butter in paper rather than wooden crates. Visit Challenge on Facebook at www.Facebook.com/ChallengeButter or at www.ChallengeDairy.com.
Challenge Butter’s parent company Challenge Dairy Products, Inc. is a wholly owned subsidiary of California Dairies Inc., the second largest dairy cooperative in the United States. Challenge is a cooperative association responsible for the marketing and distribution of dairy products produced from 400 large family-owned dairies. Through a long-standing history as a manufacturer and distributor, Challenge Dairy Products, Inc has become proficient in providing product offerings in butter, cheeses, dairy fluids, eggs, salad dressings, desserts, ice cream, mayonnaise, oils and more.
